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Travel with Rovers
Travel with Rovers is an experiential travel company redefining how people learn, explore, and connect through curated educational and cultural journeys. From college expeditions and school immersion programs to corporate retreats and family adventures, the brand specializes in designing itineraries that go “Beyond Ordinary Travel.”
Project Overview
The goal was to design a clean, immersive website that visually conveys exploration while remaining structured and informative. The homepage opens with the tagline “Explore New Horizons with Travel with Rovers”, supported by rotating destination visuals that create an immediate sense of adventure. Every section — from cultural immersion and culinary experiences to historical exploration — showcases the diversity of programs the brand offers.
Objective
The core objective was to elevate Travel with Rovers as India's premier experiential learning travel brand. This involved designing an aspirational yet highly informative website that effectively caters to its diverse audience (students, parents, and institutional partners).
Design & UX Approach
We followed a destination-led design approach — immersive photography, and rounded content containers that evoke comfort and exploration. The UX prioritizes readability and intuitive flow: each program (College, School, Corporate, Family, Custom Tours) gets a clear card-based layout with concise summaries and CTAs.
Content Structure
The site's content structure is designed for immediate impact and high conversion. The Hero Section uses full-width destination visuals and a central CTA to engage visitors instantly.
Typography & Colour
Typography is clear and authoritative, using Helvetica Bold for headings and Helvetica for paragraphs. This pairing maintains a professional and universally legible presence, balancing sleek, modern efficiency with academic reliability. The clean, unadorned letterforms reinforce a direct, no-nonsense approach to educational content.
