Ojasved

Ojasved is an eco-conscious lifestyle brand rooted in the idea of living lightly, living naturally, and choosing better for oneself and the planet. Their product range includes essentials like ultrasoft toothbrushes, eco-friendly notebooks, A2 herbal cups, dual-bristle combs, plant-based personal care items, and handcrafted sustainable goods designed for mindful daily use.

Project Overview

The project revolved around designing an earth-toned, minimal, and trust-driven website that expresses Ojasved’s philosophy of conscious living. The brand’s story—rooted in tradition, purity, and sustainability—needed to be communicated visually through textures, colour palettes, and product-centric storytelling.

Objective

Their primary objective was to position Ojasved as a premium eco-friendly lifestyle brand and build a website that feels natural, clean, earthy, and emotionally warm.

Design & UX Approach

The design approach combined minimalism with nature-inspired textures, ensuring a calm browsing experience that feels grounded and intentional—just like the brand. The UX was built to feel gentle, fluid, purposeful, and calming—exactly how an eco-conscious brand should feel.

Content Structure

A warm, minimal banner presenting Ojasved’s philosophy paired with their best-selling sustainable essentials with hover effects to attracts the desktop visitor and in phone responsiveness creating an app like structure to improve user us

Typography & Colour

Ojasved uses typography that expresses minimalism and natural elegance. Inter Body Text typographic system keeps the brand approachable and authentic.