MoDiesel

MoDiesel is an on-demand fuel delivery startup revolutionizing how industries and businesses refuel. Based in Bhubaneswar, the brand provides doorstep diesel delivery to manufacturing units, logistics fleets, construction sites, and remote operations — helping them save time, reduce downtime, and streamline fuel management.

Project Overview

MoDiesel is an on-demand fuel delivery startup revolutionizing the way industries and businesses refuel. Designed for reliability and convenience, the brand’s digital identity reflects efficiency, trust, and innovation — combining a bold industrial aesthetic with clean, accessible design. The website and social media ecosystem were built to communicate MoDiesel’s promise: delivering diesel safely, quickly, and directly to your doorstep.

Objective

The objective was to establish MoDiesel as a trusted B2B and B2C partner in the fuel delivery sector through a strong, functional digital presence. The campaign aimed to simplify service communication, highlight the convenience of doorstep refueling, and create brand awareness.

Design & UX Approach

The design direction emphasizes industrial clarity with digital simplicity. The homepage uses bold typography, a dark overlay hero section, and strong fuel imagery to communicate power and movement.

Content Structure

The content follows a clean, conversion-focused flow. The hero section immediately introduces the brand with a strong headline and dual CTAs while building trust by explaining the brand’s purpose and value.

Typography & Colour

The website uses Poppins for its clean and its modernism. This typographic system communicates clarity and confidence while maintaining accessibility.