Tale Racoons

Tale Racoons is a digital book club for tweens and teens, built to make reading feel like an adventure again. The brand’s social media identity embraces a soft, nostalgic, and literary aesthetic — blending muted palettes, poetic typography, and thoughtful imagery. Each post transforms reading from a solitary habit into a shared emotion, curating a digital haven for young readers across India, Singapore, and the UAE to connect, reflect, and rediscover the joy of books.

The objective was to create a visually calm yet intellectually engaging digital identity that encourages curiosity and emotional connection through stories. By combining minimal design, book-inspired textures, and conversation-driven content, the campaign positioned Tale Racoons as more than just a book club — it became a reader’s rendezvous, where imagination and community meet page by page.