Dr. Inderpaul Birdi

Dr. Inderpaul Birdi is one of the UK’s most respected cardiac surgeons and the pioneer of minimally invasive keyhole heart surgery. The project aimed to translate his clinical excellence into a powerful and trustworthy digital identity system. Through clear, human-centred design and informative visual storytelling, we developed a social-media presence that communicates both authority and reassurance.

The objective was to create an educational and empathetic social-media experience that bridges the gap between complex cardiac procedures and patient understanding. By combining testimonials, awareness content, and professional insights, the campaign positioned Dr. Birdi and The Keyhole Heart Clinic as leaders in modern, patient-first heart surgery — where innovation, expertise, and compassion work hand in hand.