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Born Good
Born Good is an eco-conscious home care brand redefining the cleaning category with safe, sustainable, and high-performance products. The project focused on developing a content-led social media identity that makes sustainability relatable, everyday, and fun. Through minimalist layouts, smart copy, and engaging storytelling, the social media strategy positioned Born Good as not just a cleaning brand — but a lifestyle movement inspiring responsible living, one swipe at a time.
The objective was to build awareness and advocacy for Born Good’s clean-living philosophy by simplifying eco-conscious choices for modern households. The campaign leveraged quick hacks, sustainability insights, and product-driven education to make audiences feel informed and empowered. Each post reinforced the brand’s message — that small, mindful habits can lead to a cleaner home and a greener planet.
